BUILD A BRAND THAT SPEAKS

from sarah's notes

A weekly newsletter on marketing, mindset, personal branding, and figuring out your next career move — written by someone who's actually done this, not just read about it. Delivered to your inbox, every Thursday.

Hi, I'm Sarah.

I've spent the last 9 years helping people and brands tell their story better — first in PR, then building out marketing functions from scratch, and now helping founders grow their personal brand from the ground up.

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Along the way I've helped grow audiences to 15M+ in reach, worked on campaigns with companies like Dell and LinkedIn, and built entire marketing systems from nothing. I also guest lecture at my old university — and honestly, some of my favourite conversations happen there, because the same fundamentals that work for a CEO's LinkedIn also work for a 22-year-old just starting out.

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From Sarah's Notes is where I write down what I've actually learned. No recycled trends, no theory for theory's sake — just the strategy and thinking that's worked for me and the people I've worked with and other fun, cool marketing stuff that I love!

15m+

Community Reach

22

Global Brand Partnerships

400k

Audience Growth

This is for..

1.

Business Owners and Founders.

Practical marketing and brand strategy you can put into action yourself, without needing an agency to translate it for you.

2.

Anyone building a personal brand.

The mechanics behind growing an audience that actually trusts you, not just follows you.

3.

Students.

The stuff nobody tells you: how to build something worth pointing to, get noticed, and grow with a bit of intention.

4.

Anyone still figuring things out.

The mental side of building something: staying consistent, handling setbacks, and trusting the process before the results show up.

What you'll get each week..

01

One idea worth sitting with

A strategy or way of thinking I'd normally only share with clients.

02

Behind-the-scenes breakdowns

Real campaigns, real numbers, what worked and what didn't and marketing strategies broken down.

03

Quick wins

One thing you can action this week.

04

Occasional deep dives

For the bigger questions: building a team, pricing your work, growing an audience from zero.

05

Mindset

Growth isn't just tactics; it's how you think about consistency, setbacks, and showing up when the numbers aren't moving yet.